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Personalizing Marketing Campaigns with GenAI

Category:
GenAI / Retail IT

The Problem Statement

A globally renowned retail giant was looking for an automated solution that creates personalized marketing campaigns as per its products portfolio and targeted audience segments.

The Solution

With vast experience in the Generative AI domain, KritiKal developed a solution that analyzed huge amounts of existing customer data, social media post reviews, product feedback, online forums etc. with respect to the client’s products. It was able to gauge customer sentiment, behavior, preferences and engagement across various channels in different formats. It then utilizes this analysis to generate tailored ads, messaging and increase conversion rates. By leveraging machine learning model GPT-4o, KritiKal’s team also created promotional virtual stores and multiple immersive rooms as per prompts describing physical locations to engage customers effectively.

Benefits Delivered

Our GenAI-based solution helped the client to refine product development and portfolio by utilizing customer data as well as crafting personalized marketing campaigns that boosted engagement and conversions.  
Technology Used
  •  Machine Learning Models
  •  Multimodal LLMs
  •  ChatGPT 4-o
  •  DALL-E